+ADVERGAMING (ADVERTISING GAMES)
We make custom made games for advertising campaigns, adapting to the demands and requirements of the customer. These games are ideal for promoting a product, organization, idea or service through internet, cds, magazines etc. Contact us here to request this service and / or obtain more information.
What is advergaming
It is a very powerful advertising tool with a high rate of clicks. These are interactive games that allow an extended user's exposure to the advertised brand, an alternative to traditional marketing channels, with high efficiency.
The advergaming arises from the need to seek new channels of marketing, since the massive channels are flooded with publicity and therefore lose hearing, every time people dedicate less time to watch television to surf the internet and to play with console or PC.
Unlike this new type of advertising, traditional advertising is invasive and therefore does not have much capacity of response.
Reasons to choose this type of marketing
This type of advertising, along with other promotional activities reinforce advergaming and viral advertising campaign.
The advergaming highlights from the rest because it uses no annoying advertising, you can get interactivity with the potential client, since you can allow to know their tastes through simple games, which in turn may lead to greater involvement and identification with the message with the brand ... and personalization features, efficiency and viral marketing.
It can be used for:
- Reinforce the brand's image.
- Creation of an user's information data base.
- Direct segmentation of the public target to which we want to direct.
- Much higher cost/effectiveness relation than in others means of publicity and advertising supports.
- High rate of the user's memory
- Great capacity to transmit the attributes of the brand and product.
- Low intrusive advertising when browsing.
- The web user searchs the game and not the other way around.
- Build a dialogue with the users.
Facts
"The response ratios obtained are very high between 24% and 30%, compared with response rates as television (1%), newspapers and magazines (0.75%), radio (0.55%) or telephone (1.5%). "
I/PRO cyberatlas
"The residence time ranges between 15 and 30 minutes on average. However, it is difficult to imagine that someone is facing a spot, a magazine ad or a billboard longer than for a few seconds."
FE-CEMD Federación de comercio electrónico y marketing directo.
"While an advertising campaign increases by 2% the intend to purchase or the acceptance of the product in the public grounds, the combination of this campaign with online marketing increases this rate up to 12%"
European Interactive Advertising Association, EIAA.